Celkon Mobiles became the title sponsor of the 2013 ODI Tri-Nation Series in the West Indies, with the tournament officially named the Celkon Mobile Cup. This series featured West Indies, India, and Sri Lanka, and was played in Jamaica and Trinidad from June 28 to July 11, 2013. Sponsorship announcement Brand and WICB statements Marketing and …
Celkon Mobiles became the title sponsor of the 2013 ODI Tri-Nation Series in the West Indies, with the tournament officially named the Celkon Mobile Cup. This series featured West Indies, India, and Sri Lanka, and was played in Jamaica and Trinidad from June 28 to July 11, 2013.
Sponsorship announcement
- The West Indies Cricket Board (WICB) announced Hyderabad-based Celkon Mobiles as title sponsor on May 30, 2013.
- Celkon positioned this association as a strategic step to connect with cricket-loving Indian youth, aligning the brand with high energy, competitiveness, and innovation.
Brand and WICB statements
- Celkon CMD Y. Guru said cricket was the ideal platform to reach the youth segment and expressed delight at partnering WICB for the tri-series.
- WICB CEO Michael Muirhead highlighted the importance of the Celkon Mobile Cup, with two ICC Cricket World Cup champions (India and Sri Lanka finalists) joining T20 champions West Indies, and thanked Celkon for investing in West Indies cricket.
Marketing and branding rights
- Sponsorship and marketing rights for the series were granted by WICB to Technology Frontiers and ITW Consulting.
- The deal included on-field, stump, sightscreen, and fully digital perimeter advertising, bringing IPL-style 100% digital branding to Caribbean cricket for the first time.
Celkon Mobile Cup match schedule
Queen’s Park Oval, Trinidad: July 5 (WI vs IND), July 7 (WI vs SL), July 9 (SL vs IND), July 11 (final between 1st and 2nd place).
Sabina Park, Jamaica: June 28 (WI vs SL), June 30 (WI vs IND), July 2 (IND vs SL).
